For sellers, contest holders on 99designs, this way it really solves a lot of their problems, such as ones that arise when using websites like Elance:
First of all it saves time and energy, and it also doesn’t require guidance and oversight at every step of the process, and you can just put your request out there and take a nap or something, and once you wake up you can retrieve the finished product.
Second of all the risk is much lower; through a website like Elance, you must first select a person to complete your project, and it is risky because the person you select may or may not actually be able to produce a satisfactory product. Something like this doesn’t occur with 99designs, however, because everyone submits a design.
They provide a very simple service; if you need a logo design, you simply hold a contest via 99designs. You submit your request on the website, pay the money up front, and set a deadline. From there, people can submit their designs, and when the time is up, the buyers can simply pick a product with which they are satisfied and pay the money to the person with the winning design.